I'm Dr. Norm Dawson. For over three decades I've studied, practiced, and lived brain health — including navigating profound hearing loss and receiving cochlear implants. That personal journey gave me something no textbook could: I know what it's like to fight for your own cognitive vitality.
Much of my work is grounded in the Lancet Commission on Dementia Prevention, which has identified 14 modifiable risk factors — things you and I can actually do something about. Nutrition, hearing, cholesterol, social connection, movement. Real science. Practical action.
Whether you're looking for trusted nutritional support, want to attend a talk, or are curious about building a business around something that matters — you're in the right place.
The Lancet Commission has shown that up to 45% of dementia cases may be preventable or delayed by addressing modifiable risk factors — including hearing loss, high LDL cholesterol, physical inactivity, and social isolation.
I translate that research into plain language and practical action. Through talks, educational content, and one-on-one conversations, I help people understand what they can do right now.
After 29 years using and recommending USANA products, I know what works. Pharmaceutical-grade. NSF Certified. Independently tested.
I don't recommend anything I don't use myself.
If you're a health-conscious adult who wants to share products you believe in and build residual income — I'd love to show you what that looks like. I've been doing it for 29 years.